Founded by Joel Naftal, we are a recruitment consultancy in the truest sense of the word as we take the time to understand both our client and candidate requirements and ensure we provide an honest & transparent approach.
Our expertise lies in the recruitment of any role that involves some aspect of research/insight, no matter how small. These roles can take the form of pure market research (qualitative or quantitative) and analytics through to more strategic roles where it may involve a small amount of insight generation.
The companies we work with, both brands and agencies, range from the largest multi-national through to the most ambitious start-up.
Although based in the UK, our network stretches from Europe through to the USA and Asia Pacific. We have a track record of placing people into roles in places such as New York, Amsterdam, Sydney, Hong Kong, Singapore and Dubai.
The Grey Area is not a market aimed at people of a certain age, but a term we’ve devised to highlight the changing skills in the marketing industry. This has been brought on by the abundance of information in this “Big Data” age and the challenge of how best to use it.
The Grey Area is a term used to describe the integration of different skill sets within marketing, in particular the combination of Research & Insight, Analytics and Strategy/Innovation.
Individually they each bring their own strengths but combined they have the ability to provide actionable solutions which are grounded in insight taken from a variety of sources, that show how best to interact with the target audience.
Naftal Consulting was established with the aim of providing a more targeted recruitment service for those that fall under The Grey Area. If you’re a client this means that we can find you employees who are more rounded, with an integrated approach. If you’re a candidate this means we can represent your integrated skills set more accurately and ensure we find businesses that appreciate this rounded approach.
Analytics Research & Insight
Looking to hire
We’re deeply invested in the companies we work with; understanding each client, its market and its culture inside out, and the capabilities and qualities of the people who’ll shine there.
As we work with companies of all shapes and sizes, across different regions, we provide a more tailored recruitment solution to each challenge in order to make sure we find the most suitable candidates. This can take the form of contingency recruitment, a more targeted executive search model or even future mapping for those as yet unseen requirements.
We cast our net beyond those who are actively looking, presenting people who are highly competent and passionate.
Furthermore, outside of recruiting for particular roles, we are happy to provide insight into your company’s place in the market, attractiveness to candidates, salary and benefit comparisons and general industry updates.
At Naftal Consulting we understand that changing jobs can seem like a big step into the unknown. We make sure we’re in tune with your career goals and therefore take the time to understand your individual requirements. Every candidate we help is thoroughly briefed on the role and the company that they are interested in applying for so they can make an informed, rational decision.
The services we provide to assist you in your search include:
- Guidance on CV development & layout
- Career Development
- Interview coaching
- Culture matching
- Future mapping